We are delighted to be working alongside some very friendly local experts, 2 talented graphic design agencies, and a wonderful local charity that upcycles inner tubes and royal mail postal bikes working with a number of grass root initiatives in Malawi. All products are recycled, vegan and fairly traded.

Cycle of Good

Cycle of Good is a not for profit ethical initiative based in Stoke on Trent. They produce ethical quality goods handcrafted goods in Malawi using recycled materials such as old bicycle inner tubes and coffee sacks and even surplus lorry curtains.   They train tailors in the world’s poorest places so they can earn a decent living and support their families.

Cafe Allez                                                                      

Cafe Allez will be with us again in 2020 with their vintage van, Henri: he’s a 1972 Citroën HY van.

Barista style great coffee, speciality teas and hot chocolate will be on sale before, during and at the end of your ride


 Cycle Craftelite bikes

Mark is our dedicated roving bike mechanic.  He is a true genius when it   comes to bikes – check out Cycle Craft  Mark’s specialised bike service business, as well as Elite Bikes, his bespoke carbon bike frame building service.  He offers a women’s specific bike fitting service and frames.

When he isn’t working, he is supporting his talented daughter in her mountain biking and cyclo-cross career.

Graham Spencer – Sports Massage Therapist

Graham is a highly experienced sports massage therapist who will be around at the end of the ride to help ease away any aches and pains.  So, whether you have pushed yourself to the limit, or just fancy a bit of TLC, give him a shout!

Peacock Farm Produce               

Donya at Peacock Farm Produce is responsible for creating many of the delicious cakes and goodies at our refreshment stops.  From the family farm in Muston in the Vale of Belvoir she creates her fabulous cakes for any occasion, as well as honey and eggs.  She also produces Cold Pressed Rape Seed Oil from crops grown on the farm, which is now stocked in various shops and delis around the local area.  You can find out more at

 Jo and Mel’s Village Kitchen                           IMG_2298

Our friends Jo and Mel will be bringing their gorgeous mobile kitchen to our events to cater for our hungry cyclists, and their friends and family!  They will be serving their usual delicious fare throughout the day!  They would be delighted to cater for your special occasions – check out their facebook page!

British Cycling                                                     BC-ENTRY-POWERED-BY-576X300 (2)

British Cycling is the National Governing Body of Cycling.

Our events runs to the British Cycling Non Competitive Event Guidelines and Best Practice.  We recommend that regular riders would benefit from joining British Cycling as a member for insurance benefits as well as others.  Membership. 


   Eatcake Design


Jon Ogborne, a very talented graphic designer based in Bristol, has developed our lovely logos. Eatcake Design specialises in graphic design, website design, corporate identity design, brand building and logo design. Have a look at their portfolio of successful projects.


Duck Egg Blue is a small and friendly design studio, based near us in the lovely Vale of Belvoir. Kait and Craig mostly work with children’s publishers and games manufacturers, although they also like to support local businesses with their design needs.


  1. Hi
    I attended your brilliant belles of belvoir on Sunday. I noticed a photographer here and there on the route. Will the photos be available?
    P.s loved the route👍

    1. Hi Tracey – sorry took me ages to find your comment to reply to – sorry fr delay. He took over 900, Ill see him at football training tonight and see how he is getting on. We’ll put a post on Facebook with a link:) Sp glad you enjoyed…you coming back for Belvoir Blast on Sun 30th Sept? Britta

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.